Back to Search
Start Over
Political Media Buying Trends.
- Source :
-
Campaigns & Elections (1996) . Jul2003, Vol. 24 Issue 7, p44. 5p. - Publication Year :
- 2003
-
Abstract
- Interviews several political consultants about political media buying trends. Considerations in allocating money for political spots on broadcast and cable television; Tips in buying television time for political campaigns; Views on when to buy non-pre-emptible time.
Details
- Language :
- English
- ISSN :
- 01970771
- Volume :
- 24
- Issue :
- 7
- Database :
- Academic Search Index
- Journal :
- Campaigns & Elections (1996)
- Publication Type :
- Periodical
- Accession number :
- 10221607