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- Source :
-
Publishers Weekly . 5/18/2015, Vol. 262 Issue 20, p36-36. 1p. 3 Color Photographs. - Publication Year :
- 2015
-
Abstract
- The article focuses on marketing Christian fiction in e-book format when sales of Christian fiction books have declined. Topics covered include the impact of mining the backlist and promoting the book aggressively through curated e-book sale-alert services, the move by Harlequin's Love Inspired of offering novels in themed collections and the outcome of deep discounting for gaining readers.
- Subjects :
- *CHRISTIAN fiction
*ELECTRONIC books
*BOOK selling
*PUBLISHING
*CASH discounts
Subjects
Details
- Language :
- English
- ISSN :
- 00000019
- Volume :
- 262
- Issue :
- 20
- Database :
- Academic Search Index
- Journal :
- Publishers Weekly
- Publication Type :
- Periodical
- Accession number :
- 102713771