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Papers study data-base marketing.

Authors :
Meyers, Janet
Source :
Advertising Age. 11/5/1990, Vol. 61 Issue 46, p60-60. 2/5p.
Publication Year :
1990

Abstract

Reports on the plan of newspaper publishers to use data-base marketing in the U.S. Benefits of data-base marketing for newspapers; Plan of 'Spokesman-Review' and 'Chronicle' regarding the implementation of data-base marketing; Factors affecting the distribution of newspapers.

Subjects

Subjects :
*NEWSPAPER publishing
*DATABASE marketing
*NEWSPAPERS
*MARKETING

Details

Language :
English
ISSN :
00018899
Volume :
61
Issue :
46
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
10309841

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Authors Abstract Subjects Details