'Healthy Waters': The National Antitrust Authority Reasserts the Boundaries of the Endorsement by Medical Associations in Product Advertising.

The article reports on an administrative fine imposed by the Italian Antitrust Authority or the Autoritá garante della concorrenza e del mercato against mineral water distributor CoGeDi International SpA for unfair commercial practices on December 22, 2014. The Authority was critical on the company's use of endorsements by medical associations, along with their logos and doctors' images. The reactions of specialised press and consumer associations to the agency's decision are mentioned.