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Paper aims for youth.
- Source :
-
Advertising Age . 3/18/1991, Vol. 62 Issue 12, p20-20. 1/6p. - Publication Year :
- 1991
-
Abstract
- The article reports that United States' 21st-largest daily newspaper "St. Louis Post-Dispatch" is spending $1 million on a multimedia campaign to gain readership. A fast-paced 30 second television campaign aimed at 21-to-25-year-olds is being handled by D'Arcy Masius Benton & Bowles Inc. for the 376,888-circulation daily. It also includes radio, newspaper and outdoor advertising.
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 62
- Issue :
- 12
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 10485004