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Fiat quits Euro RSCG.
- Source :
-
Advertising Age . 10/21/1991, Vol. 62 Issue 45, p1-56. 2p. - Publication Year :
- 1991
-
Abstract
- The article reports that Fiat SpA pulled out its $70 million account out from advertising agency Euro RSCG due to client conflict. The Italian automaker shifted its advertising budget to D'Arcy Masius Benton & Bowles Inc. Meanwhile, two other automakers, Mitsubishi Motor Corp. and Porsche AG are reviewing their accounts with Euro RSCG due to conflict concerns.
- Subjects :
- *ADVERTISING agencies
*ADVERTISING spending
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 62
- Issue :
- 45
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 10486135