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Hazards abound for golf books.
- Source :
-
Advertising Age . 3/11/1991, Vol. 62 Issue 11, pS-12-S-12. 1/2p. 1 Black and White Photograph, 2 Graphs. - Publication Year :
- 1991
-
Abstract
- The article comments on how the periodical "Golf Illustrated" can attract advertisers to survive the recession in the United States. The magazine emphasizes player profiles and lifestyle features. while its competitors "Golf" and "Golf Digest" cover all aspects of the game. The lower cost of the magazine allows advertisers to buy more space.
- Subjects :
- *PERIODICALS
*GOLF
*ADVERTISING
*RECESSIONS
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 62
- Issue :
- 11
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 10549509