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Paper tiger.
- Source :
-
Advertising Age . 1/7/1991, Vol. 62 Issue 1, Special section p6. 1/5p. 1 Black and White Photograph. - Publication Year :
- 1991
-
Abstract
- Focuses on an inside-the-back-cover advertisement published by 'Paper' magazine for Japan's Kintetsy department store. Description of the print advertisement; Role of reader demographics in the success of the advertisement.
- Subjects :
- *MAGAZINE advertising
*DEPARTMENT stores
*PRINT advertising
*RETAIL stores
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 62
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 10550805