Changing perceptions of the childhood obesity epidemic.

OBJECTIVES: To examine changes in public attitudes about childhood obesity and support for prevention. METHODS: RTI surveyed US households (N = 1047 and N = 1139) about perceived severity, causes, and support for specific obesity interventions. Logistic regressions examined differences in obesity attitudes and support for prevention. RESULTS: Perceived health threat of childhood obesity increased between the 2 surveys. Support increased for interventions such as regulation of restaurant portions and fast food advertising. Logistic regressions revealed differences among sociodemographic groups. CONCLUSIONS: Public support for childhood obesity prevention is increasing. Policy makers can use these findings to develop appropriate prevention strategies. [ABSTRACT FROM AUTHOR]