INFORMACIÓN, MULTIMEDIALIDAD Y PERSONALIZACIÓN EN LAS RADIOAPPS DE ESPAÑA Y PORTUGAL.

The shift of radio listeners from radios to smartphones has expanded the communicative potential of the broadcasters due to the characteristics of this new distribution platform. The convergence of content and communication on the smartphone screen gives radio stations the opportunity to enrich their multimedia messages, explore new ways of distribution and achieve advances in customization of the medium. The connectivity of these devices and location technologies also multiply the potential for local information, enabling a contextualized experience. This paper aims to analyse the adaptation of talk radio stations in Spain and Portugal to the radioapps from a content perspective and also to assess the possibilities of customizing access and consumption. [ABSTRACT FROM AUTHOR]