The impact of animal presentations and personal interpretation leading to the development and application of Active Messaging Unit at Ocean Park Hong Kong.

It is important to evaluate guests' educational experiences in zoos and aquariums. This paper utilizes surveys conducted before and after guests' visits at six facilities and an exit survey at Ocean Park to examine the impact of personal interpretation and animal presentations on guests. A new terminology, Active Messaging Unit, is introduced to quantify the average number of personal interpretation and presentations to which a guest is exposed to. [ABSTRACT FROM AUTHOR]