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Online Influences: The New Word-of-Mouth.
- Source :
-
EContent . Sep2015, Vol. 38 Issue 7, p4-4. 1p. - Publication Year :
- 2015
-
Abstract
- The article focuses on the emergence of online influencers marketing in the business- to-consumer (B2C) and business-to-business (B2C) transactions. It mentions use of social networking services such as YouTube and LinkedIn by the influencers to build awareness about a product of a company. It suggests for finding online influencer able to develop a beneficial relationship.
Details
- Language :
- English
- ISSN :
- 15252531
- Volume :
- 38
- Issue :
- 7
- Database :
- Academic Search Index
- Journal :
- EContent
- Publication Type :
- Periodical
- Accession number :
- 109139402