Keeping half the profits beats non-profits for social impact: Who Gives A Crap founder Simon Griffiths.

The article reports that toilet paper maker Who Gives A Crap had sold nearly three million rolls of toilet paper in 2014-2015 and the company gave half the money to the international charity WaterAid Australia. It presents views of co-founder of the enterprise Simon Griffiths who said that the donation would have been less if the company has adopted a non-profit model two years back when it launched.