PERSPECTIVA TRANSFORMATIVA NA ANÁLISE DE SIGNIFICADOS DE PRODUTOS DE TECNOLOGIA ASSISTIVA.

Aligned with approach of transformative research, the research aimed to identify and discuss meanings attributed to urban mobility and assistive technology products that can provide it. Empirical research included two stages: participant observation in eight Brazilian cities and visit the largest exhibition of assistive technology in Brazil. The research brings apparently uncommon results in the literature with a focus on disabled consumers: the perception that assistive technology products can be made sacred by consumers; and the realization that, for some organizations sell assistive technology products becomes secondary to the guideline of building an identity related to corporate citizenship. [ABSTRACT FROM AUTHOR]