Marketers and social media marketing.

The marketing strategy has been influenced by social media and it's tools during the last years. Because social media is driven by consumers and in this area is currently experiencing growth, the activities of marketer in different enterprises are more exposed to the market. This paper aims to present the relation of social media marketing strategy in the performance and creativeness of marketers. How much they used social media for their marketing strategy, how this type of marketing has affected and improved their business, and in what form it is expected to affect in the future? The paper presents the relationship between conceptual framework and empirical analysis, based on the statistics from different reports for the period of 2010 to 2015, regarding the relation of marketers to social media marketing field and its channels (e-mail, social networks, blogs, etc.).This study concludes that there was an important link between social media and the marketer, in relation to the services offered by this platform for different marketing strategies. Today, in 2015 marketers see social media as one of the main tools to expose their brand, to identify potential customers and to create loyal ones. Although, there are some challenges that marketers must consider, especially regarding social media ROI and customer interactivity strategy. [ABSTRACT FROM AUTHOR]