Idle No More, Facebook and Diffusion.

The indigenous-led movement Idle No More leapt into public view during the winter of 2012–2013, bringing round-dance flash-mobs and blockades to communities across Canada and internationally, becoming a symbol of twenty-first century indigenous resistance. This profile examines the first two months of the movement by analysing the structure of social networks being mobilized, by breaking down the Facebook architecture and interface into its various elements, and by examining how these influence diffusion and its constituent sub-processes. It argues that the combination of dense clusters and weak ties in indigenous social networks leveraged the way Facebook facilitated the movement. [ABSTRACT FROM PUBLISHER]