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Paving the way towards circular consumption: exploring consumer acceptance of refurbished mobile phones in the Dutch market.
- Source :
-
Journal of Cleaner Production . Feb2016, Vol. 113, p743-754. 12p. - Publication Year :
- 2016
-
Abstract
- In the transition towards a circular economy, refurbishment can be applied to regain value from used products, and to reduce waste. Refurbishment is a process in which a professional company collects and restores used products in order to resell these products to new consumers. Building on insights from the remanufacturing literature, this research is the first to provide a comprehensive understanding of the factors that influence consumer acceptance of refurbished products, and in specific refurbished mobile phones. We adopted a qualitative approach using in-depth interviews with consumers (n = 20) of new and refurbished phones to gain rich insights into consumers' considerations that play a role in the choice of a refurbished product over a new product. This paper maps out the main factors that influence consumer acceptance of refurbished mobile phones. Our findings uncover that the majority of consumers do not take a refurbished product into consideration as a consequence of a lack of awareness and a misunderstanding of what refurbishment actually entails. In addition, refurbished products are often rejected as a consequence of a negative trade-off between perceived risks and benefits. Personal, contextual and product-related factors have been identified that influence consumers' assessment of a refurbished product's risks and benefits. Finally, the findings have been translated into practical guidelines for designers and marketers to positively steer consumer perception of refurbished products. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 09596526
- Volume :
- 113
- Database :
- Academic Search Index
- Journal :
- Journal of Cleaner Production
- Publication Type :
- Academic Journal
- Accession number :
- 112706848
- Full Text :
- https://doi.org/10.1016/j.jclepro.2015.11.065