A Tabloid Shocker.

Discusses the loss of American readers by supermarket tabloids. The effect of the Ken Starr report on the investigation into President Bill Clinton's relationship with Monica Lewinsky on the newspapers; Average weekly circulation at the Enquirer; Circulation decline of the Star and Globe; The effect of television on the tabloids; How the tabloids are old fashioned in spurning explicit language; The tabloids redefining themselves with brand extension; Comments of tabloid executives. INSET: Circulation Slump.