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Buyers balk at paper rates.
- Source :
-
MediaWeek . 09/28/98, Vol. 8 Issue 36, p8. 1/3p. - Publication Year :
- 1998
-
Abstract
- Relates the reaction of buyers of newspaper advertisements on the rising cost of advertising. Decision of some buyers to reduce use of newspaper advertising; Demand for reason for increase in advertising rates; Cost of advertising in the `Wall Street Journal.'
- Subjects :
- *NEWSPAPER advertising
Subjects
Details
- Language :
- English
- ISSN :
- 1055176X
- Volume :
- 8
- Issue :
- 36
- Database :
- Academic Search Index
- Journal :
- MediaWeek
- Publication Type :
- Periodical
- Accession number :
- 1138909