TRANSFERÊNCIA TECNOLÓGICA PARA AMPLIAÇÃO DE OPORTUNIDADES DE NEGÓCIOS INTERNACIONAIS: CASO EUROLLS.

The close correlation between foreign trade and foreign direct investment makes internationalization a need for companies to expand their competitiveness and deal with international competition. Given this current scenario, the intensive use of technology transfer, particularly within parent and subsidiary, becomes an instrument of big business leverage. Thus, the aim of this study was to analyze how technology transfer influenced the process of internationalization of the company Eurolls. The research was descriptive and qualitative, with data treatment based on the content analysis. The results showed that, although the sequential process of Uppsala is an important aspect to obtain knowledge about the local market, this process was not considered by the company, and the technology transfer was of fundamental importance to the direct investment in Brazil. [ABSTRACT FROM AUTHOR]