Service cooperation and marketing strategies of infomediary and online retailer with eWOM effect.

MLA

Chen, Yuangao, et al. “Service Cooperation and Marketing Strategies of Infomediary and Online Retailer with EWOM Effect.” Information Technology & Management, vol. 17, no. 2, June 2016, pp. 109–18. EBSCOhost, https://doi.org/10.1007/s10799-015-0237-1.

APA

Chen, Y., Yang, S., & Wang, Z. (2016). Service cooperation and marketing strategies of infomediary and online retailer with eWOM effect. Information Technology & Management, 17(2), 109–118. https://doi.org/10.1007/s10799-015-0237-1

Chicago

Chen, Yuangao, Shuiqing Yang, and Zhoujing Wang. 2016. “Service Cooperation and Marketing Strategies of Infomediary and Online Retailer with EWOM Effect.” Information Technology & Management 17 (2): 109–18. doi:10.1007/s10799-015-0237-1.