White Cloud seen expanding further.

The article presents information on the expansion of package-goods manufacturer White Cloud into the facial tissue market. The moves bring White Cloud into categories estimated by VNU's ACNielsen Co. consumer panel to have sales of $850 million at Wal-Mart. Bigger still could be what industry executives and analysts expect could be a White Cloud move into laundry detergent and fabric softeners, an estimated $2 billion Wal-Mart category. With sales of $400 million to $500 million already in bath tissue, diapers and wet wipes, according to estimates by industry executives, White Cloud as a Wal-Mart brand has two to three times the sales it had when Procter & Gamble discontinued it as a toilet paper brand 10 years ago.