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Establishment of Chinese Agricultural Brand Value Scale and Study of Its Reliability and Validity Based on Customer Value.
- Source :
-
Asian Agricultural Research . May2016, Vol. 8 Issue 5, p6-9. 4p. - Publication Year :
- 2016
-
Abstract
- In this paper, we explore the influencing factors as well as inherent mechanism related to the formation of Chinese agricultural brand value. On the basis of empirical survey on Chinese agricultural brand, we establish a scientific and operable evaluation indicator system to measure Chinese agricultural brand value, and this system consists of four parts ( brand quality and safety control force, brand market power, brand innovation force, brand vitality). [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 19439903
- Volume :
- 8
- Issue :
- 5
- Database :
- Academic Search Index
- Journal :
- Asian Agricultural Research
- Publication Type :
- Academic Journal
- Accession number :
- 116292209