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Co-op advertising and emission reduction cost sharing contracts and coordination in low-carbon supply chain based on fairness concerns.
- Source :
-
Journal of Cleaner Production . Oct2016, Vol. 133, p402-413. 12p. - Publication Year :
- 2016
-
Abstract
- Governments' energy-saving emission reduction policies and consumers' low-carbon preference have important implications for an enterprise's production operations. In this paper, we consider a low-carbon supply chain channel with one manufacturer and one retailer and show how to optimize the low-carbon supply chain management decision and improve the supply chain performance through contract design. This paper analyzes how the co-op advertising contract and the co-op advertising & emission reduction cost sharing contracts impact the low-carbon supply chain's optimal decision and coordination. We also explore how the optimal decision and coordination change when a retailer has fairness concerns. We have several findings. First, regardless of whether or not the retailer has fairness concerns, a co-op advertising contract cannot achieve channel coordination, but can enhance channel effectiveness; Second, when the retailer does not have fairness concerns, the co-op advertising and emission reduction cost sharing contracts can achieve channel coordination and achieve win–win situation under certain conditions; Third, the retailer's fairness concerns can change the co-op advertising and emission reduction cost sharing contracts' coordination in some cases. Our study contributes to the theoretical basis for the design of low-carbon supply chain cooperation contracts, especially in cases where the retailer has fairness concerns. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 09596526
- Volume :
- 133
- Database :
- Academic Search Index
- Journal :
- Journal of Cleaner Production
- Publication Type :
- Academic Journal
- Accession number :
- 117012381
- Full Text :
- https://doi.org/10.1016/j.jclepro.2016.05.097