Expectativas de la distribución electrónica de alimentos en México.

The objective of this paper is to analyze the changes in the traditional scheme of distribution and supply of foods in Mexico, derived from its adaptation to the open economy model. It emphasizes the demographic concentration in cities, technological advances and the simplification of stages of intermediation. Applies a simple methodology that uses data about the number of users of computer, cell phone, with internet access and that also have electronic means of payment. The results suggest that current food supply networks for cities transit towards other schemes as electronic distribution of food, although with certain limitations, as it is still emerging digital infrastructure and transport companies as well as the low level of consumption. The conclusions indicate that this channel has expectations extensive development, as a result of the concentration of consumers in cities, their easier access to credit and the gradual incorporation of digital platforms in shopping, as it is the case of Amazon, 99minutos.com or Hellofood, as well as traditional format stores type Walmart or Comercial Mexicana. [ABSTRACT FROM AUTHOR]