PRINT COMES ALIVE.

Authors :: Nu Yang
Source :: Editor & Publisher. Sep2016, Vol. 149 Issue 9, p41-45. 5p.
Publication Year :: 2016
Abstract: The article discusses the crucial role of augmented reality (AR) and virtual reality (VR) in strengthening the storytelling and revenue of the newspaper publication industry. Eric Johnson of technology news website Recode outlines the differences between AR and VR practices and strategies currently being used at publications. The move of the Associated Press to take VR step further and publish its first animated VR experience into the latest scientific theories is also tackled.