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STRATEGY MAPS: Converting Intangible Assets into Tangible Outcomes (Book).

Authors :
Gold, Sarah F.
Chenoweth, Emily
Zaleski, Jeff
Source :
Publishers Weekly. 1/12/2004, Vol. 251 Issue 2, p48-49. 2p.
Publication Year :
2004

Abstract

Reviews the book "Strategy Maps: Converting Intangible Assets Into Tangible Outcomes," by Robert S. Kaplan and David P. Norton.

Subjects

Subjects :
*BUSINESS
*NONFICTION

Details

Language :
English
ISSN :
00000019
Volume :
251
Issue :
2
Database :
Academic Search Index
Journal :
Publishers Weekly
Publication Type :
Review
Accession number :
11919250

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Authors Abstract Subjects Details