No more soft sell: TP titans sex it up.

The article provides information on advertising campaign created by DDB Worldwide for toilet paper manufacturer Georgia-Pacific Corp. Georgia-Pacific Corp. moves its six-year-old quilting ladies into live-action settings, boosting advertising spending 50% behind what it calls its biggest upgrade ever to Quilted Northern, the category's number 2 brand. The company broke a new Bathroom Angels campaign for Angel Soft. Omnicom Group's DDB Worldwide handles both brands in what should be a combined $40 million to $50 million effort. Georgia-Pacific spent $18 million through the first nine months of 2003, according to TNS Media Research/CMR. Both brands are getting into the game ahead of Procter & Gamble's Charmin. Breaking campaigns for both premium brands almost simultaneously is unprecedented for Georgia-Pacific and generated a lot of discussion. Angel Soft looks to de-fuzz its image with its harder-edged Bathroom Angels mascots, who wisecrack their way through such bathroom emergencies as lint storms caused by rival brands.