Filling the Gaps of Bosnian Discography: Central European Labels Before the Great War.

From 1907 onwards, the Central European recording industry took an interest in marginal marketing areas such as Bosnia-Herzegovina, which was under Austro-Hungarian rule before the Great War (World War I). The Bosnian output of the International Talking Machine Company m.b.H. (ITMC) and its labels Odeon, Jumbo, and Jumbola; Lyrophonwerke G.m.b.H. (label Lyrophon); and Theodor Pichler's label A.B.C. Grand Record, has not previously been studied. In spite of the lack of detailed primary sources, this article strives to date the recording sessions. Furthermore, the study yields analyses of the recorded repertoire, with an emphasis on the recording artists, and the strategies of crossmarketing the recordings to neighbouring areas. The market life of the recordings is also analysed. The study results in a partial discography. [ABSTRACT FROM AUTHOR]