INTERNET PUBLISHING AND TRANSFORMATION OF KNOWLEDGE PROCESSES.

This article analyses the impact of Internet publishing on the knowledge production and consumption processes. Internet publishing provides a new way of knowledge delivery to educational institutions. Internet created an unparalleled opportunity for publishers, large or small, to find and fill user needs of knowledge, to talk directly with customers, and to create information products that serve them. Internet publishing refers to using the Internet as the means of distributing publications that conventionally has been done in a paper form. Under Internet publishing, new knowledge products and services become available that expand the traditional functions of paper media. As knowledge economics change because of the application of new knowledge media and distribution channels, roles of various players in knowledge production and consumption will also change. The transition from conventional publishing to Internet publishing is leading to many changes and clearly will lead to more changes to the knowledge sectors that participate in the production and consumption of paper based journals. Although the sample size is relatively small, the results are indicative of the new trends in Internet publishing.