Consumo Sustentável: Um Olhar a Partir da Teoria da Complexidade.

Under the current context of crisis, we understand that the sustainable development becomes as an alternative of production system to be adopted, even with his contradictions. The discussions realized consider the idea of interaction between actors from a vision of interdependence between production, marketing and consumption, which in a practical perspective involves several levels that can be related to sustainable consumption. From this dynamic entanglement at different levels, this study aims to comprehend the approach of sustainable consumption from Complexity Theory. For this, assume greater complexity of existing competitors, antagonistic and complementary actions conditions, since it considers the idea of production and consumption 'involved' and related to sustainability. In the form of a theoretical essay, we seek to understand how the joints occur and convergences between the themes, using the principles of complexity as the basis for its construction. Thus, the main contribution of the study involves the development of this bridge between production and consumption, by the recursive interaction between them, from the perspective of complexity theory, which until then had been little considered. [ABSTRACT FROM AUTHOR]