Sociology and Its Publics: Reframing Engagement and Revitalizing the Field.

This article outlines how sociologists can and do engage a range of general, nonacademic public audiences, organizations, and interests. It begins with a discussion and critique of the notion of public sociology that emerged from Michael Burawoy’s 2004 American Sociological Association (ASA) presidency and draws upon recent commentaries and classical theories to formulate a more pluralist vision of sociology’s publics. The article concludes by arguing that embracing a multidimensional vision of the relationships between sociology and its publics not only provides a foundation for better public engagement, but also can help renew and revitalize of sociology. [ABSTRACT FROM PUBLISHER]