Conflict in Public Sociology.

As Hartmann illuminates, it is important for sociologists to engage in public sociology. Yet, public audiences do not always receive research results in a passive and positive manner. Instead, as we discuss in this brief essay, research results can contested by multiple publics. At times, particularly in social media, the attacks can be swift. Research that is not intended to be a form of public sociology can inadvertently be brought into the public discourse. We discuss how interest groups, such as patient groups, can contest research results. Researchers can be personally attacked as well. These conflicts can create a turbulent environment where sociologists can lose control of their message. While most studies are released without incident, it is helpful to build the capacity of sociologists to participate in public sociology and manage challenges of their research results. [ABSTRACT FROM AUTHOR]