O PRESTÍGIO NA CAPA: A CONSTRUÇÃO JORNALÍSTICA DA FIGURA DO EDITOR DE LIVROS NO SUPLEMENTO SABÁTICO (2010-2013).

This paper aims to identify prestige indexes used by the cultural supplement Sabático (2010-2013) on its covers - an emblematic space of recognition - in the journalistic construction of book editors' image. After we gathered all Sabático's issues published by O Estado de S. Paulo (160 in total), we reduced our corpus to six issues that have book editors on their covers. The basis of the qualitative Content Analysis (CA) and the tension with the related theory points to three analytic categories, which are collectively related to the representation of these editors: Education, Networking, and Catalog. The positive image of editors created by Sabático's journalistic narrative personalizes the success of the companies when it relates these people to the distinction elements attributed to each of them. [ABSTRACT FROM AUTHOR]