Back to Search
Start Over
Life in the kitchen: Television advertising, the housewife and domestic modernity in Britain, 1955–1969.
- Source :
-
Contemporary British History . Mar2017, Vol. 31 Issue 1, p69-90. 22p. - Publication Year :
- 2017
-
Abstract
- The modern kitchen was emblematic of a cold war obsession with household consumer durables as a measure of national progress. Its roots lay in a largely American idea of the ‘new household’ and the modern housewife. The article explores how television advertising in Britain played its part in helping to promote these co-joined aspects of the cross-Atlantic domestic ideal. In pursuing this argument, the article emphasises the way American domestic ideals took distinctive directions in Britain. Contributing to this adaptation of American ideals was a range of home-grown influences that shaped the remaking of the post-war home and women’s social role. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 13619462
- Volume :
- 31
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Contemporary British History
- Publication Type :
- Academic Journal
- Accession number :
- 121044449
- Full Text :
- https://doi.org/10.1080/13619462.2016.1245619