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84 LUMBER TO 1600 PENNSYLVANIA.
- Source :
-
Advertising Age . 2/6/2017, Vol. 88 Issue 3, p0002-0002. 1p. - Publication Year :
- 2017
-
Abstract
- The article focuses on the apparent need for marketers take a stand for their brands and causes. It mentions the need for marketers to ensure that their brands remain intact following a news cycle, some brands that made a stand in support of U.S. President Donald Trump including construction supply company 84 Lumber, consumer banks and the Alliance of Automobile Manufacturers, and the need for brands to address the prevalence of fake news.
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 88
- Issue :
- 3
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 121207675