GUITAR INDUSTRY EXPLORES NEW PATHS TO MARKET GROWTH.

Information about several papers discussed in the annual membership meeting of the Guitar and Accessories Marketing Association (GAMA) held in the 2017 National Association of Music Merchants (NAMM) show is presented. Topics discussed include the Teaching Guitar Workshops (TG) program, common obstacles and weaknesses of the guitar sector, inventory and sales management and the engagement of school music teacher in guitar instruction.