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Authors :
PADGETT, LAUREE
Source :
Information Today. Apr2017, Vol. 34 Issue 3, p17-17. 1p. 1 Color Photograph.
Publication Year :
2017

Abstract

The article offers information on the slogans used by particular companies in order to enhance their marketing. Topics discussed include important role played by the chief executive officers (CEO) of casting, recording, and voiceover production company over an organization; need for focusing on the language and their conversions which are used in the slogans; and adverse impact of lack of incentives for cooperation.

Details

Language :
English
ISSN :
87556286
Volume :
34
Issue :
3
Database :
Academic Search Index
Journal :
Information Today
Publication Type :
Periodical
Accession number :
122530655