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Where Gold Cloth Is the Standard.

Authors :
SHPIGEL, BEN
Source :
New York Times. 6/5/2017, Vol. 166 Issue 57619, pD1-D2. 2p. 8 Color Photographs.
Publication Year :
2017

Abstract

The article discusses the use of the golden color by teams in the sport organizations National Basketball Association (NBA) and National Hockey League (NHL), in their logos. Opinions of basketball team Golden State Warriors' chief marketing officer (CMO), Chip Bowers; the CMO of basketball team Cleveland Cavaliers, Tracy Marek and the vice-president for marketing and communications for hockey team Nashville Predators, Danny Shaklan regarding the matter are presented.

Subjects

Subjects :
*LOGO design

Details

Language :
English
ISSN :
03624331
Volume :
166
Issue :
57619
Database :
Academic Search Index
Journal :
New York Times
Publication Type :
News
Accession number :
123398207