LA LEALTAD DEL JOVEN RESIDENTE A TRAVÉS DE LAS VARIABLES QUE LE VINCULAN CON SU DESTINO TURÍSTICO.

Within the context of sustainable and responsible domestic tourism, the aim of this paper is to analyze the role of place attachment, familiarity and place identity in loyalty formation among young residents in an island tourist destination. Loyalty is defined as the intention to visit a destination again or recommend it to others. However, variables related to tourism firms and products traditionally used in tourism loyalty research are not included in this study. Results show that levels of all variables analyzed are high and a causal model is developed that explains loyalty formation exclusively using them. Although discriminatory analysis shows that there are no significant differences in responses from young residents in terms of their sex, island of residence or number of visits made to the destination, but there are some differences shown regarding sex in certain, specific causal relations of the proposed structural model. [ABSTRACT FROM AUTHOR]