Use of Social Media among students of University of the Punjab, Lahore.

With the invention of the internet the whole map of the world has changed. The whole community of the world has integrated into a globalized community. In Pakistan the users of internet are increasing gradually. The present study has been conducted for the objectives to expose the access to social media by the students of University of the Punjab Lahore, to explore the extent of use of social media by the students and to find the puiposes of the students in using social media. The study was quantitative in nature and was delimited to undergraduate and post graduate students of 12 faculties of University of the Punjab, Lahore. Survey research method was used to collect the data through questionnaire which was adopted with minor modifications. Stratified random sampling with equal allocation technique was used to collect data. The results of the study revealed that 100% students of University of the Punjab have access to internet, 94% students use social media and their favorite social media is facebook. Majority of the students were using social media up to 2 hours in a day. The results of the study also indicated that majority of the students were using social media for sharing information, academic purposes, religious learning, preaching and entertainment purposes. Researcher has recommended that proper facilities like IT skills, training workshops, Wi-Fi facilities, Laptops, desktops should be provided to the students so that they can use social media applications in more proper way. With the help of this study the researcher will have better understandings that what and how much is the usage of social media by the students and how its use can be made more effective. [ABSTRACT FROM AUTHOR]