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Alcohol promotions in Australian supermarket catalogues.
- Source :
-
Drug & Alcohol Review . Jul2017, Vol. 36 Issue 4, p456-463. 8p. - Publication Year :
- 2017
-
Abstract
- <bold>Introduction and Aims: </bold>In Australia, most alcohol is sold as packaged liquor from off-premises retailers, a market increasingly dominated by supermarket chains. Competition between retailers may encourage marketing approaches, for example, discounting, that evidence indicates contribute to alcohol-related harms. This research documented the nature and variety of promotional methods used by two major supermarket retailers to promote alcohol products in their supermarket catalogues.<bold>Design and Methods: </bold>Weekly catalogues from the two largest Australian supermarket chains were reviewed for alcohol-related content over 12 months. Alcohol promotions were assessed for promotion type, product type, number of standard drinks, purchase price and price/standard drink.<bold>Results: </bold>Each store catalogue included, on average, 13 alcohol promotions/week, with price-based promotions most common. Forty-five percent of promotions required the purchase of multiple alcohol items. Wine was the most frequently promoted product (44%), followed by beer (24%) and spirits (18%). Most (99%) wine cask (2-5 L container) promotions required multiple (two to three) casks to be purchased. The average number of standard drinks required to be purchased to participate in catalogue promotions was 31.7 (SD = 24.9; median = 23.1). The median price per standard drink was $1.49 (range $0.19-$9.81). Cask wines had the lowest cost per standard drink across all product types.<bold>Discussion and Conclusions: </bold>Supermarket catalogues' emphasis on low prices/high volumes of alcohol reflects that retailers are taking advantage of limited restrictions on off-premise sales and promotion, which allow them to approach market competition in ways that may increase alcohol-related harms in consumers. Regulation of alcohol marketing should address retailer catalogue promotions. [Johnston R, Stafford J, Pierce H, Daube M. Alcohol promotions in Australian supermarket catalogues. Drug Alcohol Rev 2017;36:456-463]. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 09595236
- Volume :
- 36
- Issue :
- 4
- Database :
- Academic Search Index
- Journal :
- Drug & Alcohol Review
- Publication Type :
- Academic Journal
- Accession number :
- 123909545
- Full Text :
- https://doi.org/10.1111/dar.12478