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Marketing Matters.
- Source :
-
Information Today . Jul/Aug2017, Vol. 34 Issue 6, p19-19. 1p. 1 Color Photograph. - Publication Year :
- 2017
-
Abstract
- The article offers information on significance of marketing in library services. Topics discussed include a survey by Ruth Cuthbertson on marketing program at Quincy Public Library; a report from Kathy Dempsey, longtime editor Marketing Library Services on "Intersection of Technology and Marketing;" and gamification acts as a growing activity within library communities.
- Subjects :
- *ADVERTISING
*GAMES
*LIBRARIES
*MARKETING
*NARRATIVES
Subjects
Details
- Language :
- English
- ISSN :
- 87556286
- Volume :
- 34
- Issue :
- 6
- Database :
- Academic Search Index
- Journal :
- Information Today
- Publication Type :
- Periodical
- Accession number :
- 123928640