A RESSIGNIFICAÇÃO DA ÁREA DE GESTÃO DE PESSOAS E OS NOVOS PAPÉIS DAS PESSOAS E DAS ORGANIZAÇÕES.

The objective of this work is to know the new management logic of the people in the organizations in search of the knowledge and the new roles that the workers assume in that context. It was assumed that the new management models require new roles of workers and people management in organizations. The administrative theories analyzed are mainly from Nonaka and Takeuchi (1997), Brito (2005), Reinhardt et al. (2011), Fukunaga et al. (2015), Freire et al. (2016) and Castro e Brito (2016). This is a theoretical essay whose provisional considerations indicate that the role of workers is to know how to allocate knowledge for productive use, to combine skills in the creative process to generate innovation, to develop education by making know-how feasible through experiences and proficiency practices to build new knowledge, develop cooperative attitude to know how to work in complementary and multidisciplinary teams, seek the development and constant updating of the skills required by the organization through education and training for work. In the meantime, the role of organizations is to support and stimulate activities that create individuals' knowledge, that is, to provide conditions that are conducive to the development of workers and to resignify people management. Therefore, education for work is configured as the backbone of managing work with people becoming a strategic issue for organizations. [ABSTRACT FROM AUTHOR]