AFRICAN MEDIA AND THE CORPORATE TAKEOVER: VIDEO FILM CIRCULATION IN THE AGE OF NEOLIBERAL TRANSFORMATIONS.

This article considers the economic effects of corporatization processes in Africa through an analysis of the intervention of French media companies in the economy of Nigerian video film distribution in Frenchspeaking West Africa, and particularly in Côte d'Ivoire. In a global context that is marked by the price volatility of raw materials such as oil and copper, screen media have been described as the new 'African black gold', attracting the interest of a large number of both African and non-African players and setting in motion a process of the 'corporate takeover' of African screen media industries. Analysing this process can help us to understand wider economic transformations in Africa. This article examines what we might call the 'technopolitics' of Nigerian video films' circulation and their historical transformations by examining the microdimension of the experiences of a number of West African video film producers and distributors, and the macro-dimension of the activities of a French corporation, CanalPlus, which is investing in Nollywood's distribution. It argues that Nollywood has acquired a strategic function for French enterprises that are investing in Africa, as evidenced by the transformation of Côte d'Ivoire's role in the economy of Nigerian video films' transnational circulation. This suggests a new and transformed dimension to France's economic and political relationships with sub-Saharan Africa, as well as a more nuanced assessment of the politics of African neoliberalism. [ABSTRACT FROM AUTHOR]