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Can sponsor-free Masters survive?
- Source :
-
Advertising Age . 3/22/2004, Vol. 75 Issue 12, p23-23. 2/3p. 1 Color Photograph. - Publication Year :
- 2004
-
Abstract
- Reports on the decision of Augusta National Glob Club to televise its golf tournament without commercials in the U.S. Background on the controversy surrounding its all-male membership; Membership dues of the club; Plans of the CBS network for televising the event.
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 75
- Issue :
- 12
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 12617811