Back to Search
Start Over
The Rhetoric of a Juggernaut: AOLTimeWarner's Internet Policy Statement.
- Source :
-
Prometheus (Routledge) . Mar2004, Vol. 22 Issue 1, p21-41. 21p. - Publication Year :
- 2004
-
Abstract
- This paper addresses an issue of public policy regarding the Internet. It is motivated by the belief that the Internet is in danger of being controlled by a few megacorporations. We seek to understand the nature of such control by performing a textual analysis of the 'Internet Policy Statement' released by AOLTimeWarner in 2001. Our analysis reveals hidden assumptions, ideology and metaphor; highlights how rhetoric influences social expectations; and generally helps us make sense of the words of a mega-corporate managerial elite and how this elite views the Internet. We reveal a self-serving and persuasive public policy statement made by a corporate Juggernaut. [ABSTRACT FROM AUTHOR]
- Subjects :
- *INTERNET
*POLITICAL planning
*PUBLIC relations
*SOCIOLOGY
Subjects
Details
- Language :
- English
- ISSN :
- 08109028
- Volume :
- 22
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Prometheus (Routledge)
- Publication Type :
- Academic Journal
- Accession number :
- 12673649
- Full Text :
- https://doi.org/10.1080/0810902032000194010