ÉRTELMEZÉSI PROBLÉMÁK EGY MAI MAGYAR POLITIKAI KÉRDŐÍVEZÉS KAPCSÁN, RUGALMAS KÉRDŐÍVVEL: APOLITIKUS MÓDSZERTANI ÍRÁS.

Survey techniques are usually considered as quantitative methods. Elastic survey technique provides a reform for the method on a qualitative basis by employing practices originating traditionally in cultural anthropology and communication theory. Based on Geertz, an advice can be articulated for the questioning to be adapted to the given field and respondent instead of conversely. The technique, reaching back to the social psychological discussions in the 80s, calls for a symmetry in communication during survey interaction. A goal is to reach a method with a higher level of sustainability and validity that on the other hand keeps the reliability of the survey technique. The adaptation of the method is illustrated by a pilot research conducted in a partnership between TÁRKI Research Institute and Corvinus University of Budapest. The article focuses on how various questions considering political issues were misinterpreted by respondents and how the employment of elastic survey technique improved the validity of the research. [ABSTRACT FROM AUTHOR]