Delivering value in the laundry room: Encapsulation grows as a means of getting fragrance and other molecules onto fabrics.

The article focuses on the laundry products like the Tide Plus Bleach Alternative HE Liquid from multi-national consumer goods corporation Procter and Gamble. It discusses the liquid detergent's use of temperamental and reactive bleach, use of encapsulation for fragrance on the fabrics, and technology of cleaning. It also discusses the working of the beaches and microencapsulation on the cleaning of the fabric which includes coacervation, interfacial polymerization, and in situ polymerization.