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Influencing Doctor's Orders.
- Source :
-
New York Times . 11/17/98, Vol. 148 Issue 51344, pC1. 0p. 3 Color Photographs, 1 Chart. - Publication Year :
- 1998
-
Abstract
- Discusses marketing of products by United States pharmaceutical companies directly to consumers through print and television advertising. Impact of an August 1997 change in US government regulatory policy on sales of some drugs; Companies that have increased their advertising and identification of the drugs involved; Question of how the ads are changing the practice of medicine.
Details
- Language :
- English
- ISSN :
- 03624331
- Volume :
- 148
- Issue :
- 51344
- Database :
- Academic Search Index
- Journal :
- New York Times
- Publication Type :
- News
- Accession number :
- 1279317